Proforma

MM255 MARKETING MANAGEMENT 2012/13 Course Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the staff: To provide students with an in depth understanding of houseeting theories and concepts, and the strategical marketing tools and techniques practice sessiond in the business world. Assess equal discipline outcomes: By the end of the module students will be able to: pick up the role of marketing in a commodious economic and social context; Understand and bear upon marketing concepts to the world of business through the use of cases Understand the grandeur of marketing techniques for firms within the marketplace Demonstrate an cleverness to use the key marketing tools Additional outcomes: The module besides aims to advance the take aimme nt of oral communion skills and the students effectiveness in assemblage situations. Structured activities are designed to develop analytic skills, abilities to fabricate original arguments and independent learning. Students are encouraged to develop additional IT skills by use of relevant web resources and communication techniques, including Blackboard.

 plan description of teaching and learning methods: Interactive lectures and tutorials (group work). legal opinion: Coursework unmatchable essay (1,500 words) to be submitted by 7 December, 4.00 pm. Penalties for fresh ledger entry will be in harmony with the University policy. Any deduction of plagiarism will result in a mark of zero. Relative percentage of cour! sework Coursework has a pitch of 30% in the final assessment mark. The remaining 70% is based on the final trial run. Examination The exam writing will make up of five questions, of which students are necessitate to answer deuce, within two hours. Reassessment arrangements By examination only, in August/September....If you motive to get a full-of-the-moon essay, order it on our website: OrderEssay.net

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