Cross-Cultural Perspectives

Cross-Cultural Perspectives Giorgio Armani ETH 316 May 14, 2012 Andrew Johnson Cross-Cultural Perspectives McDonalds is the humannesss largest restaurant chain famous for its hamburgers, fries, and fast service. What started as a small drive up hamburger restaurant, McDonalds at once has more than than 1.5 million certifications spread crosswise the unify States and 120 countries. composition it is exceedingly favorite and now looks to its international enlargement for the majority of its profits, it has not always been easy for McDonalds to interrupt up success outside the United States. maven of the sterling(prenominal) challenges was the irritation how the certification would affect cultures, attitudes, and the environment outside the United States b puts. One thing m some(prenominal) McDonalds restaurants sh nuclear number 18, regardless of geographical location, is its condescension in children. Children nuclear number 18 drawn to the symbol of golden arches and additionally enticed by the toys that come in the Happy Meals or the rail to the woods area as provided at the restaurant. As this is commons across the globe, it is an important part of the consistency in publicize and board inclusions.

As McDonalds has become an increasingly more popular restaurant over time and its symbol is intimately recognizable, the franchise tends to plant locations in busier cities versus small towns across the world to run across the highest level of traffic for its business operation. While there are some requirements among the franchise whether domestically or globally that go unchanged such as the integrated training in Elk Grove, Illin ois, service scripts, and clean bathrooms, i! nterestingly there are certain concepts of the franchise which the international franchise owners have the power to define which do not take in the same indoors the United States. Overseas, they are able to adjust prices, whether there are charges for condiments, whether beer or alcoholic beverages will be served, whether bathrooms are free, and any changes to the architecture of the traditional...If you want to get a full essay, order it on our website: OrderEssay.net

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