Marketing Panty Hose To Men

Marketing Plan I.   Executive Summary Manufacturers of panty water downpipe have huge recognized that there is a coarse untapped food securities industry for their product: hands quest relief from wind and frosty. However, panty hose manufacturers have been ineffectual to tap directly into this foodstuff because of the stigma associated with men habiliment what are considered womens undergarments. This research presents a strategy to openly foodstuff panty hose to men and take advantage of this opportunity. II.   The repugn Stockings and panty hose are traditionally thought of as fashion accessories used by women. However, these products do have former(a)(a) uses which have been success sufficienty securities industryed by break companies. For example, medical try companies make stockings that are used for therapeutic wear by both men and women to combat embolism (McConnell, 1990). Departing from the clothing act altoge ther, a number of panty hose and stocking manufacturers contributed material to the troops during the Gulf War where they were found to cover dust from come in gun mechanisms (DInnocenzio, 1991). Both of these markets, however, are hold in in scope and fall outside the purview of near hosepipe manufacturers. Mainstream manufacturers have traditionally focused on expanding the market for womens products.

then products that were once considered appropriate only for innerwear have lately compose acceptable for outerwear, a result of cultural shifts as nearly as marketing expertise (Gill, 1992). Nor is the idea of openhearted to the other gender unique to companies conte mplating marketing panty hose to men. ace! brand in particular, Jockey, has been successful at adding a womens creese to its traditional male line (Jockey, 1989). III.   Situation Analysis The market for mens panty hose is perceived to be hanker awake men engaged in outdoor activities in cold climates. These include construction workers, winter athletes and hunters. While long underclothing would seem to...If you want to get a full essay, establish it on our website: OrderEssay.net

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