Southwest Airlines 2004 Case Study Report

EXECUTIVE SUMMARY s discoverhwest Airlines provides meek-fare, no-frills, stress transportation to 58 cities in the united States. tour competitors suffered tremendous loses or bankruptcy from the impact of kinfolk 11, 2001, souwest Airlines has maintained its existence, amplificationability and its employee/ guest service integrity. Electronic ticketing or on-line ticketing has been the most valu designation asset for Southwest Airlines nigh to making their employees first antecedency over their customers. Over the long time Southwest Airlines has expand strategically and most recently has been offered elaborateness opportunities by over one-hundred cities. Southwest Airlines has proven to take advantage of opportunities like these and make headway because of the high-frequency, short hops at low prices they offer. Although other air lanes have begun to incorporate Southwest Airlines strategies and values, Southwest Airlines pacify leads in maintaining the loyalty of their employees and in keeping their customers satisfied. INTRODUCTION The September 11, 2001 calamity has left, what seems to be, irreversible affects on air transportation world-wide. In the united States, consumers are selecting other methods of transportation earlier purchasing an skyway ticket. However, in last few years their confidence in flying is increasing for economical reasons and because of low-fare competitive pricing. One respiratory tract in particular, Southwest Airlines, has build a reputation of standing(a) knockout and being incredibly aggressive during trying times. This giving medication has been able to stay at the top of their industry principally because of on-time flights; twenty- minute turn-around/ liberation times; only operating out of small airports; solo using 737 aircrafts; providing short no frills flights; and because Southwest puts employees first before consumers. Because Southwest was adamant about maintaining these stand ards, in a itinerary its contingency plan, ! it helped the organization grow and profit prior to September 11, 2001, providing an advantage over competitors that really didnt issue to have a contingency plan. Southwest Airlines... If you want to hold a practiced essay, order it on our website: OrderEssay.net

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